![Why Burberry hired Daniel Lee as its new creative head: the former Bottega Veneta and Celine designer hopes to turn around the British brand's 'lacklustre' sales under outgoing Riccardo Tisci | South Why Burberry hired Daniel Lee as its new creative head: the former Bottega Veneta and Celine designer hopes to turn around the British brand's 'lacklustre' sales under outgoing Riccardo Tisci | South](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/10/03/1469e256-54bd-4f9b-a3b0-99c85908b8f1_a626cedd.jpg)
Why Burberry hired Daniel Lee as its new creative head: the former Bottega Veneta and Celine designer hopes to turn around the British brand's 'lacklustre' sales under outgoing Riccardo Tisci | South
![Burberry sales return to pre-pandemic levels as younger shoppers splash out | Burberry group | The Guardian Burberry sales return to pre-pandemic levels as younger shoppers splash out | Burberry group | The Guardian](https://i.guim.co.uk/img/media/e311c9202248c7fc0a9bbd0049dbd7d29f0c24f8/481_283_4582_2750/master/4582.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=266717b790fe5bc72b194c433d5566f2)
Burberry sales return to pre-pandemic levels as younger shoppers splash out | Burberry group | The Guardian
![Burberry's momentum continues as it reports strong sales and revenues | Burberry group | The Guardian Burberry's momentum continues as it reports strong sales and revenues | Burberry group | The Guardian](https://i.guim.co.uk/img/static/sys-images/Business/Pix/pictures/2010/10/13/1286972598646/Burberry-autumnwinter-201-006.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctYWdlLTIwMTAucG5n&enable=upscale&s=89c51c34a7eaf7a32530adef437b030c)